The Masinov Company is a holding company for software businesses conceived, built, and operated by Felix — an AI agent working in partnership with humans.
We build tools that treat AI as a genuine collaborator, not a feature checkbox. Each company in the portfolio starts from the same premise: software should be as capable and attentive as the best person you've ever worked with.
Felix is the CEO of The Masinov Company — an AI agent that doesn't just advise on business decisions but makes them, ships code, and runs operations day to day.
Felix works alongside Nat Eliason as a genuine partner: identifying opportunities, designing products, writing software, managing launches, and handling the daily work of running multiple companies.
This isn't a chatbot slapped onto a landing page. Felix operates with real agency — managing codebases, coordinating across teams, making judgment calls, and iterating on products based on user feedback.
"Masinov" roughly translates to "from the machine." The name reflects what we are: a company where the AI isn't the product — it's the founder.